Digital Marketing Lead

Cambridge Science Park / Hybrid min 2 office days per week

Job description

CN Bio Innovations (CN Bio) is a modern life sciences company delivering human-focused research and discovery, enabled by a unique and proven Organ-on-a-Chip platform. We work at the interface of engineering and cell biology to develop human biomimetic platforms for the testing and development of therapeutics for serious human diseases. Our mission is to be the world’s leading provider of organ-on-a-chip solutions which accurately predict human responses to medicines.

We are looking for a results-driven Digital Marketing Lead to own the planning, execution and performance of our digital marketing activity.

This role sits at the center of our marketing function, translating strategy into measurable digital performance across campaigns, channels, and content. You will work closely with the Marketing Director to shape campaign priorities, and with our Scientific Writer to ensure technically credible content reaches the right audience and drives engagement.

The ideal candidate is both analytical and commercially minded, with a strong understanding of B2B marketing and the ability to turn content into pipeline.

This is a role for someone who wants to move beyond executing digital activity and instead take ownership of how marketing drives measurable business outcomes.

Campaign & Demand Generation

• Plan and execute multi-channel campaigns aligned to commercial priorities
• Own campaign delivery from concept → execution → optimization
• Drive lead generation, engagement and conversion
• Manage campaign timelines, budgets and performance

Digital Channels & Performance

• Own and optimize paid media (LinkedIn, Google, etc.), email marketing and nurture flows, social media campaigns
• Ensure consistent messaging and performance across channels
• Continuously optimize based on data and insight

Content Distribution & Amplification

• Work with the Scientific Writer to turn content into campaigns
• Ensure blogs, case studies, webinars and videos are actively promoted across channels
• Develop content distribution strategies to maximize reach and impact

Webinars & Events

• Own webinars as a demand generation channel; landing pages, promotion, follow-up and reporting
• Own the digital component of events, including pre-event promotion, meeting generation, post-event nurture

Analytics & Reporting

• Define and track key KPIs: traffic, leads, conversion rates, ROI
• Analyze campaign performance and provide actionable insights
• Report regularly to the Marketing Director and wider team 

Agency & Vendor Management

• Manage relevant external agencies (e.g., paid advertising, events & CRM)
• Ensure delivery aligns with strategy and performance objectives
• Hold partners accountable for results

How You’ll Work

You will operate within a collaborative, highly specialized team:

• Marketing Director → sets strategy, messaging and priorities
• Scientific Writer → creates technically accurate, high-value content that is optimized for SEO/LLMs etc to be seen and found
• You (Digital Marketing Lead) → deploy content through a mix of channels to ensure that it drives results

Qualifications and Experience

Essential

• 3+ years’ experience in digital or performance marketing
• Experience managing end-to-end campaigns
• Strong experience across:
  • Paid media (especially LinkedIn in B2B context)
  • Managing organic social media channels
  • Email marketing and marketing automation
• Demonstrated experience in communicating, managing and working collaboratively with key stakeholders
• Strong analytical skills (CRM platforms, dashboards)

Desirable

• Experience in B2B, life sciences, or technical markets
• Understanding of long, complex buyer journeys
• Experience collaborating closely with scientific or technical teams
• Experience managing video creation projects, from briefing and production coordination through to channel deployment and performance tracking

Personal Traits

• Be an advocate for solution finding in a team environment
• Be a presence to all stakeholders when working remotely
• Proactive and comfortable in making choices between priorities
• Commercially focused and results-driven
• Able to balance strategy with execution
• Strong collaborator across content, science, and sales teams
• Comfortable working in a fast-evolving digital environment

The Benefits

• 25 days holiday plus bank holidays
• Pension with Standard Life
• Private Healthcare with AXA
• Cashback for Dental and Optical Care
• Life Assurance
• Income Protection
• Employee Assistance Programme (EAP)
• Recruitment referral scheme
• Flexible working hours to support work-life balance
• Office snacks and refreshments

What’s Next?

We will review your application and whilst we would love to get back to every applicant, it is not always possible. If you haven’t heard from us within 3/4 weeks, please note that your application has not been successful on this occasion.

We are an equal opportunities employer and are committed to creating an inclusive working environment.

Please note applicants must have the legal right to work in the UK for the duration of the role in accordance with UK immigration legislation. We are unable to offer visa sponsorship for this position.